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  Healy Contributing Author in PR News’ “Crisis Management Guidebook,”

Article Examines Social Media, April 2011 Alabama Tornadoes


BIRMINGHAM, Ala. – November 20, 2011 – Ruwena Healy, president of Marketing 24/7, Inc. is a contributing author in PR News’ “Crisis Management Guidebook,” available now at www.prnewsonline.com.

Healy co-authored the article, “  Network Your Way Through Crisis: A Social Media Plan that Works,” with Rickey J. White Jr. of Socially Linked in Birmingham.

PR News’ Crisis Management Guidebook provides the tools needed to rewrite a crisis plan and meet the challenges. The crisis experts who present their hard-earned wisdom in these pages offer a step-by-step action plan for getting through the first hour of a crisis, tips for crafting messages under pressure, insight into dealing with violence in the workplace, advice on creating a social media action plan, checklists to gauge readiness for a crisis and much more.

Healy and White’s article examines social media during and after the Alabama April 2011 tornadoes and how lessons learned throughout the natural disaster can be applied to improve crisis management plans. Healy and White include information from Ike Piggott of Alabama Power’s Corporate Communications, Chris Osborne, regional communication officer for the American Red Cross – Alabama region and DeWayne Pope, attorney and business consultant.

The Crisis Management Guidebook is available for $399 at www.prnewsonline.comor at 888-707-5814.

To order a copy and get $50 off, contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

More about Marketing 24/7, Inc.

Marketing 24/7, Inc. celebrated its 6th anniversary in 2011 of providing professionals with marketing and business development solutions. President Ruwena Healy founded the firm in 2005 with the mission of providing high-level marketing and business development consulting; marketing plan development and execution; and strategic planning services to companies, entrepreneurs and professionals.  Marketing 24/7 offers unique expertise in personal branding and company branding as well as improving marketing and business development effectiveness for the purpose of increasing revenues and profits.

Marketing 24/7 has a diverse client base and is currently ranked as Birmingham’s 10th largest PR firm and the 5th largest in the state of Alabama. 

For more information visit, www.marketing247.net.

More about Socially Linked, L.L.C.

Rickey J. White Jr. is a self-made and driven force with an undeniable range of creativity. With a piercing eye for detail, distinct assessment of situations, and efficient management of projects, his highly effective leadership abilities could rival the executives of any corporation. As the President of SociallyLinked, L.L.C., whose services include brand management, social media strategy, and graphic design. Combined with his undisputed, powerful reputation, everything connected to this dynamic personality must be first class, top of the line and simply… the best, PERIOD.



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